The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. In Australia, commerce content saw a remarkable 62% increase in EPC and a 31% increase in publisher commissions last year.
Here is a selection of public holidays and events that can inspire publishers to write for their audience in Australia and New Zealand. Publishers may decide to write their articles several months in advance to get better SEO traction or simply because consumers are shopping early.
Feeling inspired? Sign up and start monetising your commerce content through Skimlinks.
Q1 2024
This quarter, we see various e-commerce opportunities – from Back to School to Valentine’s Day to Click Frenzy Travel.
| New Year’s Day | 1 January |
| Back to School | 1 to 31 January |
| Australia Day | 26 January |
| Valentine’s Day | 14 February |
| Sydney Mardi Gras | 16 February to 3 March |
| Melbourne Fashion Week | 23 February to 3 March |
| Afterpay Day | March |
| International Women’s Day | 8 March |
| Click Frenzy Travel | 19 to 23 March |
| Easter Sunday | 31 March |
Q2 2024
With Mother’s Day, Q2 also welcomes big shopping events such as Winter sales, EOFY, and Click Frenzy Mayhem.
| Sephora Beauty Insider Sale | April |
| Earth Day | 22 April |
| Labour Day | 1 May |
| Click Frenzy Mayhem | 11 to 14 May |
| Mother’s Day | 12 May |
| Australia Fashion Week | 13 to 17 May |
| Pride Month | June |
| End of Financial Year Sales | June |
| Apple Spring Release | June |
| Winter Season Begins | June |
| Start of Winter Sales | 19 June |
Q3 2024
Get ready to attract early holiday shoppers this quarter and start preparing your content alongside features on various sales and Father’s Day.
| Samsung Unpacked | 10 July |
| Christmas in July | 25 July |
| Paris Olympics | 26 July – 11 August |
| Last Chance Winter Sales | August – September |
| Afterpay Day | August |
| Click Frenzy Travel | 07 to 11 August |
| Vogue Online Shopping Night | September |
| Spring Sales | September |
| Apple Event | September |
| THE ICONIC Birthday Sale | September |
| Father’s Day (AU) | 1 September |
Q4 2024
This quarter’s holiday events, like Christmas and Boxing day, are strong opportunities for publishers to produce commerce content.
| Halloween | 31 October |
| Singles Day | 11 November |
| Click Frenzy: The Main Event | 12 – 15 November |
| Black Friday | 29 November |
| Summer season begins | December |
| Holiday Gift Guides released | December |
| Cyber Monday | 2 December |
| Green Monday | 9 December |
| Free Shipping Day | 14 December |
| Christmas Eve | 24 December |
| Christmas Day | 25 December |
| Boxing Day | 26 December |
| New Year’s Eve | 31 December |
