As a company focused on innovation in pool-cleaning technology, Beatbot is rapidly expanding its footprint across Europe. At the heart of this growth is a strong affiliate strategy designed to connect the brand with the right publishers, content creators, and audiences.
We spoke with Beatbot’s Affiliate Lead, who is responsible for building and scaling the program across the region. In this conversation, they share how affiliate marketing supports Beatbot’s ecommerce goals, the role of Skimlinks in their content partnerships, and why building trusted publisher relationships has been key to success in the French market.
Want to know more? Check out the case study where we dive into how Beatbot strengthened European affiliate growth with Skimlinks
Could you tell us a bit of background about you and your role at Beatbot?
I’m currently working at Beatbot, where I focus on growing our affiliate program in Europe. My job is mainly about finding and working with the right affiliate partners, building a strong network, and helping bring in traffic from the top of the funnel all the way down to conversions.
Where does affiliate marketing fit into your ecommerce strategy?
Affiliate marketing is one of our core business areas right now. It plays a key role in driving both traffic and sales, especially by partnering with content creators and publishers who help us reach targeted audiences effectively.
How does Beatbot work with Skimlinks?
Working with Skimlinks has been a really smooth and positive experience. The team is super professional, and we really appreciate how strong Skimlinks is in content marketing and SEO. They really know how to match the right products with the right audiences through high-quality editorial content. It’s been great to see how their network helps drive both visibility and performance for Beatbot in key markets.
You’ve used flat-fee deals to help drive growth in France and build relationships with publishers. Tell me about that strategy?
Yes, we allocate a flat-fee budget each month to explore new traffic opportunities. Right now, we’re mainly focusing on the pool cleaner vertical, working with publishers on product reviews and placements in high-traffic shopping guides. It’s been a great way to build relationships with top-tier media and drive quality traffic, especially in the French market.
What is your experience working with Skimlinks Editorial Network in France?
It’s been a great experience working with the Skimlinks Editorial Network in France. The publishers create high-quality content that really builds trust with readers. We’ve seen strong results, especially from shopping guides in the pool cleaner category, and it’s helped us grow visibility in the market.
What do you think of the ROI for the flat-fee you work with via France SEN?
So far, the ROI has exceeded our expectations. The placements we’ve done through the France SEN have brought in quality traffic and strong visibility, especially in our key vertical. It’s been a good investment.
What are your plans for 2025? Are there specific events you’re focusing on?
For 2025, our main focus will be around the summer season, especially in June and July. That’s the peak time for pool-related products, so we’re planning a concentrated push to promote the BeatBot pool cleaner through content partnerships and strategic placements.
What do you love most about Skimlinks?
What I love most about Skimlinks is how professional and reliable the team is. They really understand content marketing and SEO, which helps us connect with the right publishers and get great results. Plus, working with them is always smooth and easy.
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