GoWish is a digital wish list and inspiration platform based in Denmark. It connects inspiration, sharing and shopping in one seamless experience, designed to help users discover and save products on wish lists from brands around the world. After building a strong foundation in its home market, the team set its sights on global expansion.
The challenge
GoWish originally launched in 2015 as ‘Ønskeskyen’ in Denmark, and was then acquired in 2020 by new owners. Driven by early success and ambitious goals, the company launched the international version, GoWish, with a strategic decision to pursue rapid global growth. This quickly led to a simultaneous launch across 10 new international markets, including the US, UK, DE, FR, and more.
This rapid multi-market expansion introduced significant complexity. Launching across numerous geographies simultaneously meant onboarding a large number of new advertisers at once, a major operational challenge. Skimlinks and GoWish’s successful execution of this intricate expansion not only showcased the adaptability but also demonstrated the team’s capability to manage complex, multi-regional growth.
The solution
Partnering with Skimlinks gave GoWish instant access to a vast global network of thousands of brands across numerous international markets. This critical resource made the initial launch phase considerably smoother, allowing GoWish to immediately begin working with a significant volume of brands simultaneously.
This access to scale allowed GoWish to move quickly into performance testing – identifying which brands, categories, and offers resonated best in each market. Using Skimlinks’ data-driven insights, they were able to optimize campaigns, refine targeting, and focus on the partnerships that delivered the strongest returns.
The collaboration also streamlined onboarding. Skimlinks’ automated setup made it simple for GoWish to connect hundreds of brands in record time, removing the friction that often slows international growth.
Business outcome
By simplifying complex processes and turning data into action, GoWish and Skimlinks turned a high-speed, multi-market rollout into a smooth, scalable success story. The partnership enabled GoWish to enter new markets profitably – faster than industry norms – and to establish a strong global presence built for continued growth.
This streamlined operational framework, combined with the strategic execution of CPA and tenancy campaigns run simultaneously, led directly to dramatic increases in performance. Year-on-year data (2025 vs. 2024) revealed impressive growth: publisher revenue surged by 61%, the conversion rate increased by 36%, and overall sales via Skimlinks grew by 39%.
By successfully eliminating complex administrative hurdles and quickly activating new partnerships with Skimlinks help, GoWish was able to make these new international markets profitable much faster than standard industry expectations. This efficiency demonstrated a mastery of operational scaling, effectively turning what is often a slow, resource-intensive phase into a powerful accelerator for global revenue growth.
“Skimlinks has played a vital role in helping us expand quickly across new markets. Their network and proactive approach have made it easy for us to onboard brands efficiently and uncover new growth opportunities together” – Christian Holmgaard, Head of Affiliate Partnerships
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