Calendar for Public Holidays and key shopping events in Hong Kong and Taiwan
Posted 10 months ago by Helena Kohl
The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. Commerce editors have more to write about than just Lunar New Year and Singles’ Day. Commerce content is thriving in these markets, evidenced by a 37% year-over-year increase in publisher commissions in Hong Kong from 2021 to 2023, and a 176% uplift in publisher commissions from Q3 to Q4 in Taiwan. Skimlinks is delighted to share a list of Public Holidays and E-Commerce Events in Hong Kong and Taiwan to help you plan your 2024 editorial calendar.
Publishers may consider writing their articles several months in advance to get better SEO traction or simply because consumers are shopping early.
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Q1 2024
Refreshes the e-commerce year with key shopping opportunities from Lunar New Year to White Day!
New Year’s Day | 1-Jan | Holidays & Event |
Golden Globes | 7-Jan | Global Event |
Paris Fashion Week (Men’s) | 16-21-Jan | Fashion |
Lunar New Year | 10-Feb | Holidays & Event |
Valentine’s Day | 14-Feb | Holidays & Event |
Spring Festival/ Lantern Festival | 24-Feb | Holidays & Event |
Paris Fashion Week (Women’s) | 26-Feb-5-March | Fashion |
Zalora Birthday Sale | March | Shopping |
International Women’s Day | 8-Mar | Global Day |
White Day | 14-Mar | Holidays & Event |
World Sleep Day | 15-Mar | Global Day |
International Day of Happiness | 20-Mar | Global Day |
Youth Day (Taiwan) | 29-Mar | Holidays & Event |
Good Friday 29-Mar Holidays & Event
Easter Sunday 31-Mar Holidays & Event
Q2 2024
Q2 is the season of celebration which marks Eid, Easter, Dragon Boat Festival, Mother’s Day and Father’s Day with a special mention of Hong Kong Fashion Week. Consider planning content around these key moments:
April Fool’s Day | 1-Apr | Holidays & Event |
Easter Monday | 1-Apr | Holiday & Event |
Qingming Festival | 4-Apr | Holidays & Event |
Children’s Day | 4-Apr | Holidays & Event |
Coachella Valley Music and Arts Festival | 12-21-Apr | Culture |
Earth Day | 22-Apr | Global Day |
Labor Day (May Day) | 1-May | Holidays & Event |
Star Wars Day | 4-May | Global Day |
Mother’s Day | 12-May | Holidays & Event |
Summer Sales/ End of Season Sales | June-July | Shopping |
International Pride Month | June | Global Day |
6.6 Shopping Event | 6-June | Shopping |
Dragon Boat Festival | 10-June | Holidays & Event |
Father’s Day (Hong Kong) | 16-June | Holidays & Event |
618 Shopping Festival | 18-June | Shopping |
International Yoga Day | 21-June | Global Day |
Social Media Day | 30-June | Global Day |
Q3 2024
In Hong Kong and Taiwan, Q3 is the season when consumers update their wardrobes and make their travel plans. In early September, major retailers launch attractive summer sales, and fashion labels launch their Autumn / Winter collections. Towards the end of the quarter, retailers release advent calendars that sell out quickly! Bookmark these key e-commerce dates in your calendar today!
8.8 Shopping Event | 8-Aug | Shopping |
Father’s Day (Hong Kong) | 8-Aug | Holidays & Event |
Qixi Festival (Chinese Valentine’s Day) | 10-Aug | Holidays & Event |
Ghost Festival (Taiwan) | 18-Aug | Shopping |
Back To School | 1-Sept | Holidays & Event |
9.9 Shopping Event | 9-Sept | Shopping |
Mid Autumn Festival (Moon Festival) | 17-Sept | Holidays & Event |
Women’s Collections Spring/Summer 2025 | 23-Sept-1-Oct | Fashion |
Q4 2024
Q4 ends the year with the biggest shopping season as Golden Week, Black Friday, Cyber Monday & Christmas dominate sales in Hong Kong and Taiwan. Mark these dates in your diary to maximize your commerce content!
Taipei Fashion Week | End of Sept – Mid-Oct | Shopping |
Year End Sale | Oct – Dec | Shopping |
National Day (Hong Kong) | 1-Oct | Holidays & Event |
Golden Week | 1-7-Oct | Holidays & Event |
National Day (Taiwan) | 10-Oct | Holidays & Event |
10.10 Shopping Event | 10-Oct | Shopping |
Chung Yeung Festival | 11-Oct | Holidays & Event |
Overseas Chinese Day | 21-Oct | Holidays & Event |
Halloween | 31-Oct | Holidays & Event |
World Vegan Day | 1-Nov | Global Day |
Singles’ Day | 11-Nov | Shopping |
Saisiat Festival | 15-Nov | Holidays & Event |
Black Friday | 29-Nov | Shopping |
Holiday Gift Guide Released | 1-Dec | Shopping |
Christmas Shopping | 1-24-Dec | Shopping |
Cyber Monday | 2-Dec | Shopping |
12.12 Shopping Event | 12-Dec | Shopping |
Dongzhi Festival | 22-Dec | Holidays & Event |
Christmas Eve | 24-Dec | Holidays & Event |
Christmas Day | 25-Dec | Holidays & Event |
New Year’s Eve | 31-Dec | Holidays & Event |
Year End Sale | 31-Dec | Shopping |