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Calendar for Public Holidays and key shopping events in Hong Kong and Taiwan

Posted 6 months ago by Helena Kohl

The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. Commerce editors have more to write about than just Lunar New Year and Singles’ Day. Commerce content is thriving in these markets, evidenced by a 37% year-over-year increase in publisher commissions in Hong Kong from 2021 to 2023, and a 176% uplift in publisher commissions from Q3 to Q4 in Taiwan. Skimlinks is delighted to share a list of Public Holidays and E-Commerce Events in Hong Kong and Taiwan to help you plan your 2024 editorial calendar. 

Publishers may consider writing their articles several months in advance to get better SEO traction or simply because consumers are shopping early.

Feeling inspired? Sign up and start monetizing your commerce content through Skimlinks.

Q1 2024

Refreshes the e-commerce year with key shopping opportunities from Lunar New Year to White Day!

New Year’s Day 1-Jan Holidays & Event
Golden Globes 7-Jan Global Event
Paris Fashion Week (Men’s) 16-21-Jan Fashion
Lunar New Year 10-Feb Holidays & Event
Valentine’s Day 14-Feb Holidays & Event
Spring Festival/ Lantern Festival  24-Feb Holidays & Event
Paris Fashion Week (Women’s) 26-Feb-5-March Fashion
Zalora Birthday Sale March Shopping
International Women’s Day 8-Mar Global Day
White Day 14-Mar Holidays & Event
World Sleep Day 15-Mar Global Day
International Day of Happiness 20-Mar Global Day
Youth Day (Taiwan) 29-Mar Holidays & Event

Good Friday                                           29-Mar                        Holidays & Event

Easter Sunday                                        31-Mar                         Holidays & Event

Q2 2024

Q2 is the season of celebration which marks Eid, Easter, Dragon Boat Festival, Mother’s Day and Father’s Day with a special mention of Hong Kong Fashion Week. Consider planning content around these key moments:

April Fool’s Day 1-Apr Holidays & Event
Easter Monday 1-Apr Holiday & Event
Qingming Festival 4-Apr Holidays & Event
Children’s Day 4-Apr Holidays & Event
Coachella Valley Music and Arts Festival 12-21-Apr Culture
Earth Day 22-Apr Global Day
Labor Day (May Day) 1-May Holidays & Event
Star Wars Day 4-May Global Day
Mother’s Day 12-May Holidays & Event
Summer Sales/ End of Season Sales June-July Shopping
International Pride Month June Global Day
6.6 Shopping Event 6-June Shopping
Dragon Boat Festival 10-June Holidays & Event
Father’s Day (Hong Kong) 16-June Holidays & Event
618 Shopping Festival 18-June Shopping
International Yoga Day 21-June Global Day
Social Media Day 30-June Global Day


Q3 2024

In Hong Kong and Taiwan, Q3 is the season when consumers update their wardrobes and make their travel plans. In early September, major retailers launch attractive summer sales, and fashion labels launch their Autumn / Winter collections. Towards the end of the quarter, retailers release advent calendars that sell out quickly! Bookmark these key e-commerce dates in your calendar today!

8.8 Shopping Event 8-Aug Shopping
Father’s Day (Hong Kong) 8-Aug Holidays & Event
Qixi Festival (Chinese Valentine’s Day) 10-Aug Holidays & Event
Ghost Festival (Taiwan) 18-Aug Shopping
Back To School 1-Sept Holidays & Event
9.9 Shopping Event 9-Sept Shopping
Mid Autumn Festival (Moon Festival) 17-Sept Holidays & Event
Women’s Collections Spring/Summer 2025 23-Sept-1-Oct Fashion


Q4 2024

Q4 ends the year with the biggest shopping season as Golden Week, Black Friday, Cyber Monday & Christmas dominate sales in Hong Kong and Taiwan. Mark these dates in your diary to maximize your commerce content! 

Taipei Fashion Week End of Sept – Mid-Oct Shopping
Year End Sale Oct – Dec Shopping
National Day (Hong Kong) 1-Oct Holidays & Event
Golden Week 1-7-Oct Holidays & Event
National Day (Taiwan)  10-Oct Holidays & Event
10.10 Shopping Event 10-Oct Shopping
Chung Yeung Festival 11-Oct Holidays & Event
Overseas Chinese Day 21-Oct Holidays & Event
Halloween 31-Oct Holidays & Event
World Vegan Day 1-Nov Global Day
Singles’ Day  11-Nov Shopping
Saisiat Festival 15-Nov Holidays & Event
Black Friday 29-Nov Shopping
Holiday Gift Guide Released 1-Dec Shopping
Christmas Shopping 1-24-Dec Shopping
Cyber Monday 2-Dec Shopping
12.12 Shopping Event 12-Dec Shopping
Dongzhi Festival 22-Dec Holidays & Event
Christmas Eve 24-Dec Holidays & Event
Christmas Day 25-Dec Holidays & Event
New Year’s Eve 31-Dec Holidays & Event
Year End Sale 31-Dec Shopping

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