Insights from the Skimlinks platform show that beauty continues to be the among the top-performing verticals in regard to both affiliate traffic and publisher commission. In 2024, the beauty industry continues to flourish, boasting an impressive revenue of over $640bn and expected to grow at an annual rate of 3.33%. If you are passionate about beauty, skincare and make up and love keeping up with the latest trends, joining a beauty affiliate program can be a great way to earn income by writing and posting about your findings and experiences. In fact, beauty affiliates make an average monthly income of $12,475, according to data published by Authority Hacker.
To help you kickstart your journey in beauty affiliate marketing, we’ve looked at data across our network, and compiled a list of the top 10 highest-converting beauty affiliate programs that publishers should write about.
Sephora
Sephora is one of the leading global beauty retailers, offering both customers and affiliate partners the largest and most diverse selection of beauty products on the internet. Renowned for its extensive collection of makeup, skincare, haircare, and fragrance from top global brands and indie darlings alike, Sephora caters to a wide audience of beauty enthusiasts seeking the latest and greatest in cosmetics and beauty care. The Sephora affiliate program is great for creators, influencers, publishers and bloggers alike because it gives you access to over 200 brands in one place. The best part is that you can leverage their free shipping and free sample offers in your content for any brand you choose, as a way to compel your readers to buy. The Sephora affiliate program on Skimlinks is available globally. See full list of countries.
Best for: Multi-brand editorial roundups, “best of” listicles, beauty app integrations, AI-powered product recommendation tools, gift guide content, high-volume shopping newsletters, publishers with broad demographic reach who need one program to cover many categories at once.
Access the Sephora affiliate program here
Fenty Beauty
Rihanna’s brainchild Fenty Beauty is an inclusive beauty brand that revolutionized the industry with its extensive range of make up, catering to all skin tones. The superstar’s involvement and passion for inclusivity positioned Fenty Beauty as more than just a cosmetics brand and turned it into a symbol of empowerment for individuals of all backgrounds. Whether you’re a beauty blogger, influencer, or skin care enthusiast, joining the Fenty Beauty affiliate program allows you to capitalize on the popularity and success of this renowned skin care brand. The Fenty Beauty affiliate program is available globally. Check out the full list of countries here.
Best for: Inclusive beauty editorial, shade range and diversity-focused content, makeup tutorial creators, beauty apps with robust filtering (skin tone, undertone), celebrity-led trend reporting, gift guide content targeting diverse audiences, Gen Z and millennial platforms, and any publisher whose audience expects brands to walk the walk on representation.
Access the Fenty Beauty affiliate program here
Glossier
Glossier, with its iconic pink hue and modern aesthetic, has ascended to cult status among beauty aficionados. Its recognition is not just about the products but the lifestyle it epitomizes—one of unfiltered beauty and modern femininity. The brand offers affordable, on-trend, photogenic products with seriously impressive formulas, helping many of their new launches become viral hits. Established in October 2014, when Emily Weiss launched a brand born out of a beauty community, the formulas and products were built with help from readers of her site, Into The Gloss, rather than in a boardroom. The millennial pink bubble packaging became a speedy masterclass in branding, and each blush, mascara, brow gel an easy antidote to tired-looking complexions. The Glossier affiliate program is available in the United States, United Kingdom, France, Germany, Spain and more. Check out the full list of countries here.
Best for: Minimalist beauty editorial, skincare-first content, lifestyle and wellness bloggers, aesthetic-driven Instagram and Pinterest publishers, “no-makeup makeup” roundups, clean beauty platforms, “get ready with me” (GRWM) videos
Access the Glossier affiliate program here
Ulta Beauty
Ulta Beauty is the largest beauty retailer in the US, with over 1,200 locations and offering over 25,000 products from more than 600 brands. The wide variety of products and brand policies make for easy promotion. They offer a 2-hour in-store pickup, free shipping, offers, free gifts, coupon codes, affiliate specials, and much more. It’s an excellent program to be a part of with a great earning potential, all the while supporting a brand with supply chain transparency, cruelty-free products, and great discounts. The brand’s loyalty program, Ultimate Rewards, encourages repeat business, which can benefit affiliates through sustained and repeat purchases. The Ulta affiliate program is available in the United States, Canada, Germany, Austria, Japan, Mexico and the UK.
Best for: US-focused lifestyle bloggers, drugstore-to-prestige hybrid content, salon and hair care editorial, reward/loyalty-focused apps, shopping tools that benefit from Ulta’s wide price range in a single cart, “High/Low” price comparison content, budget-conscious beauty
Access the Ulta affiliate program here
MAC
M·A·C (Make-up Art Cosmetics) is the pioneering makeup authority for all. Created in Toronto, Canada, over 30 years ago, the brand’s popularity has grown exponentially through endorsement from makeup artists, models, photographers, bloggers, influencers and publishers around the world. The brand is committed to inclusivity and diversity. Their trailblazing campaign Viva Glam has raised more than $500,000,000 in charity. 100% of the sale price of the VIVA GLAM lipstick goes to organizations and programs fighting HIV/AIDS and supporting women, girls, and the LGBTQIA+ community. Bloggers and influencers in the beauty niche love MAC Cosmetics because the brand does the selling on its own. The brand is ranked #43 in Top Brand for Millennials. The MAC affiliate program is available in the United States, Australia, Canada, United Kingdom, and more.
Best for: Pro-makeup editorial, artist and technique-focused content creators, stage/special occasion beauty content, editorial fashion publishers, look-building shopping tools, gift guide content for makeup enthusiasts, BNPL apps with a fashion-forward audience, platforms targeting users who shop by product category (foundation, lip, eye) rather than brand loyalty alone
Access the Mac affiliate program here
Look Fantastic
As Europe’s premier online beauty retailer, Look Fantastic curates an exquisite selection of over 22,000 products and more than 660 premium brands across hair, makeup, skin care, and electricals. Look Fantastic’s extensive catalog, featuring everything from cult favorites to niche, hard-to-find brands, ensures that affiliates can tailor their promotions to a wide array of beauty enthusiasts. With a presence in over 200 countries, Look Fantastic not only offers global allure but also prides itself on localizing offerings, making it a resonant choice for audiences anywhere on the beauty map. The Look Fantastic Beauty Box subscription adds another benefit to the affiliate program – a recurring subscription guaranteeing repeated monthly revenue. The Look Fantastic affiliate program is available across the globe. Check out the full list of countries here.
Best for: UK and European publishers, multi-brand beauty editorial, subscription box content (their beauty box is a strong hook), haircare-focused bloggers, shopping comparison tools, deal-driven content that isn’t coupon-first, and BNPL apps in the European market where LookFantastic has strong brand recognition.
Access the Look Fantastic affiliate program here
Cult Beauty
Cult Beauty is an online destination for beauty aficionados seeking the finest, most innovative products the industry has to offer. Renowned for its curated selection of “cult” skincare, makeup, and haircare essentials, this UK-based retailer stocks the newest and most exciting brands from around the world you often can’t find anywhere else – think TikTok favorite Krave beauty or Hollywood superstar Scarlett Johanson’s brainchild The Outset. Cult Beauty offers global shipping, making the affiliate program ideal for publishers with international reach and audience.
Best for: Discovery-led editorial (the “you haven’t heard of this yet but you will” angle), indie and niche brand roundups, trend-led beauty editorial, “cult” product roundups, ingredient-led explainers, UK and EU beauty bloggers, advent calendar roundups, clean and conscious beauty content, skinfluencer platforms, shopping apps curating editor-approved picks, and AI recommendation tools built around skincare ingredients and efficacy.
Access the Cult Beauty affiliate program here
Estée Lauder
Priding itself on over 70 years in the business, Estée Lauder is devoted to quality products for every skin complexion. Home of some of the most iconic, award-winning products, such as the Advanced Night Repair Synchronized Multi-Recovery Complex Serum, Estée Lauder continues to innovate and lead the beauty industry, setting the standard for luxury skincare, makeup, and fragrances that empower and inspire confidence in beauty enthusiasts around the globe. By joining their affiliate program, you can leverage their strong brand reputation and attractive product offerings to drive traffic and generate sales on your website or blog. Estée Lauder products are also available at the affiliate programs of LookFantastic, Sephora and Ulta Beauty, all of which you can access by joining Skimlinks.
Best for: Luxury and prestige beauty editorial, anti-aging and skincare-focused content, gift guide content targeting 35+ audiences, department store-adjacent shopping platforms, brand heritage storytelling, high-AOV BNPL apps
e.l.f Cosmetics 🏆
Launched in 2004, e.l.f. Cosmetics disrupted the beauty industry by introducing high-quality products at just $1, quickly becoming known for unbeatable affordability. It’s one of the few brands that has genuinely cracked the code on masstige: professional-quality products at drugstore prices, with a cruelty-free, vegan positioning that resonates strongly with younger consumers. E.l.f pride themselves for doing everything – from product development to creative, with the brand’s core mission of making beauty accessible, inclusive, and joyful in mind.
The brand offers 5% commission rate in the US and 15% in the UK, which is really competitive for a mass market brand because conversion tends to be higher due to the lower price point and consistent virality of products. The e.l.f cosmetics affiliate program is available in the UK and US.
Best for: Budget beauty editorial, Gen Z-facing content and platforms, drugstore beauty roundups, cruelty-free and vegan beauty content, high-volume shopping apps where lower price points drive faster checkout decisions, BNPL platforms targeting younger or value-conscious shoppers, “dupe culture” content (e.l.f. practically invented the category), haul-style creator content, and any publisher building trust with an audience that’s skeptical of being sold to
Access the e.l.f Cosmetics affiliate program on Skimlinks
Beauty Bay
Beauty Bay started out in 1999 as a fragrance retailer before expanding into skincare and cosmetics, introducing some of the big names in beauty to the UK, and establishing themselves as a key player in the industry. In 2018 they launched our own beauty brand, By BEAUTY BAY, a growing selection of high-quality, affordable, and cruelty-free skincare and makeup products, which is now the top-selling brand on their site. Beauty Bay’s mantra is to share their beauty obsessions with the world. The online retailer is known for its finger on the pulse of the beauty industry, often being among the first to market with new products and trends, which can be a significant draw for an affiliate’s audience.
Best for: European publishers, TikTok-driven trend roundups, budget-to-mid-range beauty editorial, eyeshadow palette and colour cosmetics roundups, youth-facing content, indie brand discovery. shopping apps with a trend-forward but price-conscious audience, multi-brand haul content, and platforms where a wide product catalogue means more opportunities for discovery-driven clicks
Access the Beauty Bay affiliate program here
Kylie Skin
Kylie Cosmetics, the eponymous beauty brand founded by Kylie Jenner is the most followed beauty brand on instagram with over 25 million followers. Renowned for its highly pigmented, long-lasting formulas and trend-setting product releases, Kylie Cosmetics offers a rich portfolio that includes the brand’s iconic Lip Kits, eye shadow palettes, foundations, and much more. The Kylie Skin affiliate program includes both her skincare and makeup lines. The Kylie Skin affiliate program is available in the United States, Canada, Australia, France, New Zealand, Japan and Singapore.
Best for: Pop culture publishers, celebrity beauty coverage, social-to-commerce platforms (TikTok Shop-style), trend-driven shopping apps, influencer-led newsletters, limited-edition drop coverage
Rhode
If there’s one brand that proves the power of a cultural moment turned commerce engine, it’s Rhode. Hailey Bieber’s skincare line didn’t just launch – it landed, and it’s been selling out ever since. Rhode is the brand that is the epitome of the “clean girl aesthetic” that has dominated the internet for the past couple of years. The Peptide Lip Treatment alone has become a staple in shopping roundups, gift guides, “what’s in my bag” content. The infamous phone case can be seen on grids across every platform imaginable. The pocket blushes are beloved by makeup artists and enthusiasts alike. The Rhode skin affiliate program offers a commission rate of up to 12% with a high conversion rate potential – these are products people are already searching for, already adding to wishlists. The brand skews toward skincare-first content (dewy skin, glazed lips, clean-girl aesthetic) so it sits naturally in editorial beauty coverage, shopping apps with a trend-forward inventory, and AI tools surfacing “what’s trending” product discovery.
The Rhode Skin affiliate program is available internationally – check out the full list here.
Best for: Beauty editorial, trend-driven shopping content, skincare-first editorial, “clean girl” aesthetics content, lifestyle creators, product discovery apps, celebrity and pop culture-adjacent beauty coverage, AI product discovery tools surfacing viral or high-demand items, wishlisting and “save for later” shopping platforms
Huda Beauty
From makeup artist to beauty mogul to CEO, Huda Kattan is redefining beauty standards one product at a time. Huda and her sisters, Alya and Mona, empower their community to embrace their unique beauty and authenticity through pigmented palettes, effective skincare, and layer-able fragrances. What makes Huda particularly compelling for content-first publishers is the brand’s constant launch cadence: there’s almost always something new to write about, a limited edition creating urgency, or a viral moment to ride. The brand also spans multiple sub-brands – WISHFUL skincare and KAYALI fragrance sit under the same umbrella, which gives you more content hooks without having to jump between affiliate programs. For editorial teams, shopping apps, and AI discovery tools, the brand’s visual richness and constant newness makes it easy content. The Huda Beauty affiliate program is available internationally – check the full list here.
Best For: Trend-driven beauty editorial, product launch coverage, high-engagement creator platforms, social-to-commerce tools, bold and glam makeup content, shopping apps with a prestige-but-accessible positioning
These are some of the top-performing beauty affiliate programs available through Skimlinks — a mix of cult favourites, viral newcomers, and timeless prestige brands that consistently convert across content types. But this is just the start. If you’re building out your affiliate strategy and looking for more programs worth adding to your content, check out our guide to the Best affiliate programs for beginners.
* Commission rates listed are accurate at the time of publishing. Merchants update their rates regularly to reflect promotions, seasonal pushes, or program changes.
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