Calendar for Public Holidays and key shopping events in Hong Kong and Taiwan

 The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. Commerce editors have more to write about than just Lunar New Year and Singles’ Day. Commerce content is thriving in these markets, evidenced by a 37% year-over-year increase in publisher commissions in Hong Kong from 2021 to 2023, and a 176% uplift in publisher commissions from Q3 to Q4 in Taiwan. Skimlinks is delighted to share a list of Public Holidays and E-Commerce Events in Hong Kong and Taiwan to help you plan your 2024 editorial calendar. 

Publishers may consider writing their articles several months in advance to get better SEO traction or simply because consumers are shopping early.

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Q1 2024

Refreshes the e-commerce year with key shopping opportunities from Lunar New Year to White Day!

Q2 2024

Q2 is the season of celebration which marks Eid, Easter, Dragon Boat Festival, Mother’s Day and Father’s Day with a special mention of Hong Kong Fashion Week. Consider planning content around these key moments:

Q3 2024

In Hong Kong and Taiwan, Q3 is the season when consumers update their wardrobes and make their travel plans. In early September, major retailers launch attractive summer sales, and fashion labels launch their Autumn / Winter collections. Towards the end of the quarter, retailers release advent calendars that sell out quickly! Bookmark these key e-commerce dates in your calendar today!

Q4 2024

Q4 ends the year with the biggest shopping season as Golden Week, Black Friday, Cyber Monday & Christmas dominate sales in Hong Kong and Taiwan. Mark these dates in your diary to maximize your commerce content!