The way people shop has changed – and it’s not going back.
The traditional e-commerce funnel, once a reliable model for discovery, consideration and purchase, no longer reflects reality. Today’s shoppers move fluidly between content, creators, social feeds, rewards apps, AI-powered search, and checkout-adjacent platforms. Decisions happen in moments, across ecosystems, and often without a single linear path to purchase.
As we head into 2026, the brands and publishers that win will be the ones that stop chasing the funnel – and start meeting shoppers wherever influence happens.
Our new white paper, Navigating the 2026 E-commerce Landscape: The quest to be everywhere, explores the key shifts shaping the future of digital commerce, including:
- How non-linear shopping journeys are redefining discovery and conversion
- Why loyalty is increasingly built through rewards, wallets and value-driven platforms
- How AI is reshaping product research, visibility and zero-click discovery
- Where publishers and brands can unlock new growth through smarter partnerships
- What it takes to stay visible, trusted and chosen in an “everywhere” commerce world
Download the white paper now to get the full insights and recommendations.
