The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. Commerce content goes beyond these festive celebrations, as shopping events happen all year long. In India, commerce content saw a 135% growth in clicks and publisher commissions increased by 65% — a trend we expect to continue in 2024.
Here is a selection of public holidays and events that can inspire publishers to write for their audience in India. Publishers may decide to write their articles several months in advance to get better SEO traction or simply because consumers are shopping early.
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Q1 2024
Starting the year with big sale events around Republic Day, followed by other e-commerce opportunities such as Valentine’s Day and Holi.
| New Years Day | 1 January |
| Myntra Republic Day Sale | 14-19 January |
| Flipkart Republic Day Sale (Big Saving Days) | 15-20 January |
| Pongal | 15 January |
| Tata Cliq India’s Got Style Sale (Republic Day Edition) | 20-26 January |
| Republic Day | 26 January |
| Vasant Panchami | 26 January |
| Valentine’s Day | 14 February |
| Flipkart Holi Sale (Big Bachat Dhamaal) | 3 March |
| Myntra Birthday Fashion Carnival | 3-9 March |
| International Women’s Day | 8 March |
| Telugu New Year/ Gudi Padwa/ Ugadi | 12 March |
| World Sleep Day | 17 March |
| Ramadan | 10 March to 19 April |
| Holi | 25 March |
Q2 2024
End of Season sales take place alongside special occasions such as Mother’s Day and Father’s Day this Q2.
| Apple Spring Release | June |
| Eid ul-Fitr | 9 April |
| Earth Day | 22 April |
| Labour Day | 1 May |
| Mother’s Day | 12 May |
| International Tea Day | 21 May |
| Myntra End Of Reason Sale (EORS) | 31 May |
| Flipkart Big Saving Days 2024 | 10-14 June |
| Myntra Mega End Of Season Sale | 14-19 June |
| Bakrid / Eid al Adha | 16 June |
| Father’s Day | 16 June |
| International Yoga Day | 21 June |
Q3 2024
Exciting times are ahead as shoppers take advantage of the Independence Day sales and gearing up for holiday shopping.
| Monsoon Sale | July |
| Apple Spring Release | September |
| Muharram New Year | 6 July |
| Flipkart Freedom Sale (Big Saving Days) 2024 | 15-19 July |
| Flipkart Independence Day Sale (Big Bachat Dhamaal) 2024 | 12-15 August |
| Myntra Freedom Fest | 10-15 August |
| Indian Independence Day | 15 August |
| Onam | 5-17 September |
| Flipkart Big Billion Day Sale | 23 September |
Q4 2024
Q4 marks the biggest shopping holidays, with Diwali, Singles Day, and End of Year Sales hosted this quarter.
| End of Year Sale | October |
| Flipkart Big Billion Days 2024 Sale | 8 October |
| Durga Puja | 9 October |
| Diwali | 31 October |
| Halloween | 31 October |
| World Vegan Day | 1 November |
| Singles Day | 11 November |
| Guru Nanak Jayanti | 15 November |
| Black Friday | 29 November |
| Cyber Monday | 2 December |
| Christmas Shopping | 1 December |
| Tata Cliq Year End Sale | 23 December |
| Christmas Eve | 24 December |
| Christmas Day | 25 December |
| New Year’s Eve | 31 December |
