Maximize revenue opportunities throughout the year by featuring the following major US tentpole shopping events and holidays in your commerce content.
Feeling inspired? Sign up and start monetizing your commerce content through Skimlinks.
Q1 2025
For Q1, your commerce content strategy should maintain a consistent flow, starting with New Year’s and continuing through key events like Valentine’s Day and Sleep Week.
| Jan 01 | New Year’s Day |
| Jan 20 | Martin Luther King Junior Day |
| Feb 02 | Groundhog Day |
| Feb 02 | The 67th Annual Grammy Awards |
| Feb 09 | Super Bowl LIX |
| Feb 14 | Valentine’s Day |
| Feb 17 | Presidents’ Day |
| Mar 02 | The 97th Academy Awards (The Oscars) |
| Mar 07 | Employee Appreciation Day |
| Mar 08 | International Women’s Day |
| Mar 9-15 | Sleep Awareness Week |
| Mar 14 | World Sleep Day |
| Mar 17 | St. Patrick’s Day |
| Mar 20 | First Day of Spring |
Q2 2025
In Q2, keep your commerce content strategy strong by focusing on and optimizing content for high- impact holidays such as Mother’s Day, Father’s Day, and Memorial Day.
| Apr 01 | April Fools’ Day |
| Apr 01 | Summer Holiday Planning Begins |
| Apr 10 | Siblings Day |
| Apr 11 | National Pet Day |
| Apr 15 | Tax Day |
| Apr 17 | Good Friday |
| Apr 20 | Easter Sunday |
| Apr 22 | Earth Day |
| May 04 | Star Wars Day |
| May 05 | Cinco De Mayo |
| May 11 | Mother’s Day |
| May 26 | Memorial Day |
| Jun 01 – 30 | Pride Month |
| Jun 04 | Global Running Day |
| Jun 9-15 | 125th US Open Golf |
| Jun 15 | Father’s Day |
| Jun 19 | Juneteenth |
| Jun 20 | First Day of Summer |
| Jun 21 | International Yoga Day |
Q3 2025
Maintain momentum in Q3 by leveraging key events such as the Fourth of July and Back to School, then transition to planning for the December holidays.
| Jul 04 | Independence Day |
| Jul 31 | National Orgasm Day |
| Aug 01-31 | December Holiday Planning |
| Aug 01 | Back to School Planning Begins |
| Aug 25-Sep 06 | US Open Tennis |
| Sep 01 | Labor Day |
| Sep 29 | National Coffee Day |
Q4 2025
Q4 is marked by Cyber Week as the main event for holiday shopping, yet it’s crucial to also focus on early Q4 events such as Singles’ Day and Halloween to boost revenue.
| Oct 10 | World Mental Health Day |
| Oct 13 | Indigenous Peoples’ Day/Columbus Day |
| Oct 16 | National Boss’s Day |
| Oct 31 | Halloween |
| Nov 11 | Singles’ Day/Veterans Day |
| Nov 27 | Thanksgiving |
| Nov 28 | Black Friday |
| Nov 29 | Small Business Saturday |
| Dec 01 | Cyber Monday |
| Dec 02 | Giving Tuesday |
| Dec 24 | Christmas Eve |
| Dec 25 | Christmas Day |
| Dec 25-Jan 02 | Hanukkah |
| Dec 26 | Boxing Day |
| Dec 26 | Kwanzaa |
| Dec 31 | New Year’s Eve |
Will be added once dates have been publicly announced
| TBD | Wayfair Way Day |
| TBD | Amazon Prime Day |
| TBD | Nordstrom Anniversary Sale |
