Beatbot, a fast-growing brand in the pool cleaner market, partnered with Skimlinks to accelerate its affiliate strategy in Europe. By focusing on high-quality editorial partnerships and flat-fee campaigns in France, Beatbot has seen stronger visibility, higher-quality traffic, and ROI that has exceeded expectations. With future growth plans aligned around peak seasonal demand, Beatbot and Skimlinks are proving the power of trusted content to drive both engagement and sales.
Interested in learning more? Read our interview with Beatbot’s Affiliate Lead to discover how they scaled the company’s affiliate program across Europe.
The challenge
As a company expanding its affiliate program across Europe, Beatbot needed to reach new audiences and build trust in competitive verticals. The brand recognised that while affiliate marketing was central to its ecommerce strategy, success depended on working with the right partners who could deliver both traffic and conversions. In the French market in particular, Beatbot wanted to increase visibility in the pool cleaner category and strengthen its relationships with top-tier publishers.
The solution
Beatbot partnered with Skimlinks, leveraging its strength in content marketing and SEO to connect products with the right audiences. A key part of the strategy involved flat-fee campaigns, where Beatbot allocated a monthly budget to secure high-quality editorial placements in shopping guides and product reviews.
Through the Skimlinks Editorial Network in France, Beatbot worked with leading publishers to create trusted content that aligned with consumer search intent. The close collaboration with Skimlinks helped ensure that placements were well-optimised, targeted, and performance-driven.
Business outcome
The partnership with Skimlinks has delivered strong early results, particularly through ROI-positive flat-fee campaigns. Placements in French shopping guides have provided Beatbot with increased visibility and high-quality traffic in the pool cleaner vertical, while also strengthening relationships with leading media publishers.
Editorial integration has contributed to positive reader engagement, reinforcing brand credibility and supporting sustained revenue growth. Affiliate performance has increased consistently month over month, creating a stable foundation for further expansion.
“What I love most about Skimlinks is how professional and reliable the team is. They really understand content marketing and SEO, which helps us connect with the right publishers and get great results. Plus, working with them is always smooth and easy.” – Affiliate Lead, Beatbot
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