Industry: Lorem ipsum
Publisher type: Coupon
Objective: Partnership growth & revenue scaling
The challenge
CouponBirds had a trusted platform but lacked the advertiser access and bandwidth to scale partnerships efficiently, without compromising the curation standards.
The solution
Skimlinks is embedded as a strategic extension of the CouponBirds team, bringing direct advertiser relationships and hands-on execution support to accelerate growth on both sides of the partnership base.
The outcome
- 40% increase in total merchant partnerships
- 160% YoY revenue growth through enhanced placements and exposure
- Faster activation and stronger alignment with previously hard-to-reach advertisers
Business challenge
CouponBirds had established itself as a premium destination for curated coupons and deals, but replicating that growth at scale required more than an expanded internal effort.
Securing new premium merchant partnerships while preserving curation quality was becoming increasingly resource-intensive. At the same time, existing advertiser relationships held untapped potential that wasn’t being fully activated. Perhaps most critically, a subset of high-value advertisers remained selective about engaging with coupon platforms, creating a barrier that credibility and positioning, rather than product quality, would need to overcome.
Approach & solution
Strategic access & outreach: Skimlinks leveraged its direct advertiser relationships to streamline communication and reduce friction across partnership development – acting as a central coordination layer between CouponBirds and its target merchant base.
New partnership activation: From initial introductions through to early-stage performance, Skimlinks supported the full activation journey for new partnerships, accelerating time to value and improving overall success rates.
Incremental value from existing advertisers: Placements, featured exposure, and campaign collaboration were used to unlock revenue opportunities within CouponBirds’ existing advertiser relationships, turning established connections into incremental growth.
Trusted intermediary positioning: Skimlinks’ neutral, credible positioning helped bridge perception gaps with advertisers more selective about coupon and deals publishers, converting previously difficult conversations into successful, long-term partnerships.
Business outcome & impact
The combined impact of expanded access, deeper activation, and improved advertiser alignment delivered measurable growth across both partnership scale and revenue performance.
- +40% growth in merchant partnerships
CouponBirds significantly expanded its advertiser base, accelerating acquisition without increasing internal resourcing requirements. - +160% YoY revenue growth
Increased placements and deeper activation of existing and new partnerships delivered substantial year-on-year revenue uplift. - Faster time-to-value across partnerships
New merchant relationships progressed from onboarding to performance more quickly and consistently, improving overall partnership efficiency. - Expanded access to premium advertisers
Previously selective merchants became active partners, broadening the quality and reach of CouponBirds’ advertiser portfolio.
Why it worked
Skimlinks’ established credibility with advertisers enabled faster alignment and reduced the friction that typically slows partnership development. Acting as a neutral intermediary created confidence on both sides – particularly with more selective merchants – while a dual focus on new partnership expansion and deeper activation of existing relationships created compounding growth impact. Close, ongoing collaboration ensured strategy translated consistently into execution, and into measurable outcomes.
“Skimlinks has played a key role in helping us scale our partnerships more efficiently and strategically. Beyond simply enabling new connections, they’ve helped us unlock greater value from our existing advertiser relationships through meaningful collaboration and exposure opportunities.
Their position as a trusted and neutral partner has also been instrumental in bridging gaps with advertisers who are more selective about working with coupon platforms, turning previously challenging opportunities into successful partnerships. Skimlinks truly acts as an extension of our team, driving both growth and operational efficiency.”. – Frankie Zhu, Chief Operating Officer, CouponBirds
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