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Q4 Confidential
TRENDS
Cyber Five mints new trends
What do shoppers really want? They make it clear on Black Friday and Cyber Monday and the key days in between. As deals emerge and the holiday clock counts down, the season’s most-wanted items fly off the digital shelves. Here are three big winners from 2025’s biggest weekend.
Aviator Nation
It’s 75 degrees somewhere. The California-inspired brand vaulted to 424% commission growth over Cyber Five thanks to summery clothes you can wear in the winter. The top-selling items were neon-colored hoodies and sweatpants that tap into their popular branding.
The Oodie
Other places, the cold is unavoidable. The Oodie weighted blanket’s popularity in the UK drove commissions up 88% as the wearable blanket company outfitted cozy homes in addition to cozy people.
Previous trends
Chain jewelry
Keeping it sleek and simple is in. Chain bracelets and necklaces are connecting with shoppers, with David Yurman’s hugely popular box chain bracelet and chain necklaces for men sparking 38% year-on-year order growth.
24th nov
Cloud furniture
Who doesn’t want to spend their time on a cloud? Beds and sofas with soft white color and fluffy cushioning fit any room. Commissions are floating 398% above their 2024 levels.
24th nov
Adidas Campus 00s
With the iconic three stripes emblazoned on a slightly oversized profile in a bevy of color options, this line of sneakers is dominating holiday shopping. Commissions are up 468% this season as everyone picks their favorite version of this must-have shoe.
24th Nov
RESOURCES
Q4 Content Inspiration
Explore our educational resources to help you prepare and get inspired for your Q4 content. These resources will be updated throughout the quarter, so check back for the latest advice.
Cyber Week 2025 UK: The brands and categories winning consumer attention
How to stay agile and in-control this Q4
Turn trends into revenue: 3 ways to win with Q4 Confidential
With peak shopping season officially underway, Q4 Confidential is your guide to the trends, products and merchants set to dominate this year.
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