Q4 Confidential

Your destination for exclusive trend forecasts, blogs and more to win the peak shopping season. Leveraging Skimlinks' unique insights into buying habits and emerging trends, we provide the data you need to create content that drives sales.

TRENDS

Cyber Five mints new trends

What do shoppers really want? They make it clear on Black Friday and Cyber Monday and the key days in between. As deals emerge and the holiday clock counts down, the season’s most-wanted items fly off the digital shelves. Here are three big winners from 2025’s biggest weekend.

Aviator Nation

It’s 75 degrees somewhere. The California-inspired brand vaulted to 424% commission growth over Cyber Five thanks to summery clothes you can wear in the winter. The top-selling items were neon-colored hoodies and sweatpants that tap into their popular branding.

The Oodie

Other places, the cold is unavoidable. The Oodie weighted blanket’s popularity in the UK drove commissions up 88% as the wearable blanket company outfitted cozy homes in addition to cozy people.

Fahlo

A cute beaded bracelet that supports animal conservation via connection to an individual animal? You see the appeal. Fahlo’s Black Friday sale drove a 1,609% commission spike as users rushed to snag their bracelet and track a wolf or shark in the wild.

Previous trends

RESOURCES

Q4 Content Inspiration

Explore our educational resources to help you prepare and get inspired for your Q4 content. These resources will be updated throughout the quarter, so check back for the latest advice.

Cyber Week 2025 UK: The brands and categories winning consumer attention

Discover the top brands, categories and rising trends of Cyber Week 2025 in the UK market.
 
 

How to stay agile and in-control this Q4

With just a couple of weeks until BFCM, we’re sharing three tools to help you easily optimize your content – without adding to your workload.
 

Turn trends into revenue: 3 ways to win with Q4 Confidential

With peak shopping season officially underway, Q4 Confidential is your guide to the trends, products and merchants set to dominate this year.

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