The holiday peak season is officially underway! With millions of shoppers gearing up for serious gift-buying, you need a clear strategy to guide your audience toward 2025’s must-have products.
That’s where Q4 Confidential comes in! It’s your definitive, expert-backed guide to the trends, products, and merchants set to dominate the coming weeks.
But knowing the trends is only half the battle. The real magic? Putting those insights to work. In this blog post, we’ll show you three simple ways to make the most of Q4 Confidential, helping you turn our predictions into commissions.
Update existing evergreen content with our curated picks
Refreshing evergreen content so it can continue driving consistent revenue is a great way to easily optimize your content during peak season.
The Evergreen Report in the Skimlinks Publisher Hub pinpoints high-performing content that you posted more than 90 days ago that keeps driving commissions week-after-week.
Review your top-performing evergreen articles and update older, out-of-stock, or less relevant products with our new, curated recommendations from Q4 Confidential. This simple step helps you capitalize on the increased traffic and high buyer intent that defines the holiday shopping period.

Find trending monetizable merchants with the Editor’s secret weapon
You know your trends… but how do you turn insights into commissions? With the Editor Toolbar!
The Editor Toolbar is a must-have for anyone creating content and looking to maximize affiliate revenue. Simply enable the Chrome Extension to instantly identify merchants with affiliate programs directly from your Google Search Results.
And the best bit? You can view essential merchant performance data – like commission rates and EPCs – plus generate affiliate links to share across your website, apps, socials, newsletters, and beyond, all in a couple of clicks.
Browse the latest trend predictions in the Q4 Confidential, then use the Editor Toolbar to find local brands that are leading the way. Et voilà! You’re ahead of the curve and ready to earn.

Compare our trend recommendations with product bought data
Our insights are powered by our network of 48.5k merchants and $6.3m sales daily, but they’re even more powerful when combined with your unique audience data.
Use the Product Bought Report to see what your users are actually buying and what pages are driving those specific sales. Cross-reference your current top-sellers with our Q4 Confidential recommendations to help you update those traffic-driving pages with new, relevant products.
To take it a step further, use our recommendations in tandem with the Trending Products Report to get an hourly look at products that are rapidly gaining interest across our network. Marrying trend predictions with real-time data is the perfect strategy for key shopping events like Black Friday.

Peak season is a marathon, but you’re already ahead! By using the recommendations in Q4 Confidential and strategically combining them with insights from our other reports and tools, you’re set up for a fantastic quarter. These three simple strategies ensure your Q4 content is fully optimized to capture the high-intent traffic of the holiday shopping season.