Intro

Get ready for another exciting wave of online shopping! The highly anticipated Yahoo Hong Kong Shopping Festival is back for its 2025 edition, running from June 2nd to 13th. Once again, this premier event is powered by Skimlinks as the exclusive affiliate partner. Building on its remarkable success since its launch in 2023, the festival continues its impressive growth trajectory. The 2024 event saw a significant 41% surge in sales, a 30% increase in order values, and a 43% jump in traffic within the Skimlinks Network. This success is further highlighted by the festival’s triple win at the prestigious Asia Ecommerce Awards 2024.

 Looking ahead, the 2025 Yahoo Hong Kong Shopping Festival is set to be bigger and better than ever, promising exclusive exposure opportunities for participating merchants. We spoke with Celina Fan, Head of Lifestyle and Commerce at Yahoo Hong Kong, to dive into all the details of the upcoming event.

What consumer behaviour trends are you seeing in the Hong Kong market this year?

The Hong Kong market is facing increasing competition this year with multiple Chinese ecommerce platforms offering significant price advantages and free shippings of any order values. Consumers are becoming more price conscious and selective in their purchases. While attractive offers and discounts are important to drive instant purchases, partnering with publishers with high brand trust like Yahoo HK helps promote quality purchase options, especially for higher value experiences, luxury brands and wellness products, which consumers value for quality and trustworthiness.

Which devices do Hong Kong consumers most commonly use for shopping?

The high mobile penetration and popular usage of mobile payments facilitate consumer purchases on mobile; ~60% of Yahoo Hong Kong’s sales occurred on mobile devices. App tracking has become essential in content commerce, and we give priority to merchants supporting App tracking for their fair rewards towards editorial efforts. On the other hand, consumers tend to purchase higher price products on PCs, with ~52% GMV from PCs, reflecting consumers researching more for higher value purchase decisions.

Which types of products perform well during the last event for each category?

Leveraging Yahoo Hong Kong’s mass audience and extensive content coverage across multiple categories, over 55% of merchants participating in last year’s event recorded double digits growth in GMV and conversions. During the last event, dining, travel and experiences performed particularly well, while luxury items like handbags, jewellery and laptops also recorded good performance.

What types of promotions are effective for Hong Kong consumers?

Flash sales and good discounts definitely facilitate instant purchases. Time sensitive offers also encourage consumers to check out quickly without too much consideration. For merchants with broad selections of product ranges, promotions with varied discounts across different categories tend to perform better. Shopping events like Yahoo Shopping Festival created a strong shopping atmosphere; our extensive best buy recommendations by editorial experts have proven to be successful in capturing shoppers’ attention and engagement.

What type of information is useful for editors when creating articles for merchants?

Promotion details, including offer terms & conditions, applicable merchandise and exclusion lists (if any), a few days ahead of the launch would be helpful for editors to plan ahead and brainstorm attractive content angles to maximise attention and engagement. Top selling and trending merchandise lists would be useful for editors to select the best items for coverage also.

How to participate in the event as a merchant?

Please either reach out to your dedicated Skimlinks Account Manager or fill out an application form. Once we receive your submission, we will reach out to you.