Luisaviaroma, an early adopter of affiliate marketing since 2008, initially faced challenges due to publishers’ limited fashion expertise. Their current strategy with Skimlinks focuses on driving quality traffic, acquiring new customers, and increasing AOV.
Since 2017, Luisaviaroma’s partnership with Skimlinks across their platforms, utilizing paid, organic, and CPA models, has been crucial in achieving these results. Transparency and analytics are vital for maintaining our brand image and understanding publisher performance.
Skimlinks has significantly contributed to Luisaviaroma’s performance and brand positioning by delivering increased quality traffic, revenue growth, new customers, and a higher AOV. We’ve optimized our investment by strategically integrating affiliate and branding budgets through Skimlinks.
This collaboration has fostered strong, strategic publisher relationships, providing increased visibility, premium content placements, and deeper insights into publisher strategies, ultimately driving affiliate program success. Our innovative approach to affiliate marketing is yielding year-over-year growth, including expansion into key markets like Germany, the UK, and now primarily the USA.
We highly value our Account Manager and the Skimlinks team, whose expertise and consultative approach are evident in their strategic insights and focus on achieving our KPIs. They provide transparency, deliver quality traffic, and partner with key fashion content publishers.
