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17 Female-Founded Affiliate Programs You Can Promote Today

Posted 3 years ago by Helena Kohl

March 8th brings International Women’s Day, when we recognize, acknowledge and celebrate women’s rights and their political, economic, social and cultural achievements.

Female-owned business Olive & June saw an 8-fold increase in sales of their at-home salon-quality manicure kits in April 2020, and Copper Cow Coffee benefitted from the increased demand for higher-quality coffee at home during the COVID-19 pandemic, delivering thousands of orders of single-serve pour-over coffee to their customers, 80% of whom are women aged between 25-35.

Building on the success of Olive & June and Copper Cow Coffee, Skimlinks has been working hand-in-hand with network partners to source and spotlight female-owned affiliate programs for our content publishers to highlight in their shopping content. The sum of these efforts is a “female-founded” filter in the Skimlinks Publisher Hub, which enables commerce editors to filter their merchant search to discover women-owned businesses in the location and retail sector that best fits their editorial content. This is a fitting way to celebrate International Women’s Day and ensure continued support for female-owned businesses in the future.

Some of our top-performing female-founded merchants in terms of clicks, coverage and conversions include:


Aurate creates ethically-sourced, sustainable, durable 14K gold, 18K gold, and 14K gold-plated vermeil fine jewellery in the heart of New York. The founders, long-time friends Sophie Kahn and Bouchra Ezzahraoui, strive to create jewellery that’s worthy of the women who wear it.

Access Aurate’s affiliate program here 

Olive & June

A BFF for all things nails, Olivia & June gives women the luxury salon experience out of the comfort of their own home. Founded by Sarah Gibson Tuttle, Olivia & June was made to make women feel beautiful and have the perfect manicure no matter who they are, where they live or what they do. 

Access Olivia & June’s affiliate program here

Wild Rye

Wild Rye serves and empowers women who love the outdoors. Founded by a group of 6 women, Wild Rye breaks through the male-dominated outdoor industry and creates apparel for women that do not compromise on performance or style – look good whilst being outdoors. 

Access Wild Rye’s affiliate program here


Launched in 2007, Holly Thaggard launched Supergoop!, a prestigious company completely dedicated to UV protection. Suitable for every type of face and skin colour, Supergoop is cruelty-free, reef-friendly and made with clean ingredients. They also create make-up products with 100% mineral or clean chemical SPF. 

Access Supergoop’s affiliate program here


ABLE creates ethical, handcrafted and sustainable women’s clothing aimed at inclusivity for every size, shape and stage of life. At ABLE, women comprise more than 90% of the staff! Support ABLE’s mission to create go-to wardrobe pieces that empower both the women who make them and the women who wear them.

Access ABLE’s affiliate program here

Girlfriend Collective

Founded by Ellie Dinh in 2016, Girlfriend Collective create ethically made, inclusive activewear from recycled fabrics. So far in 2021, they’ve recycled 954,129 water bottles, saved 1,177,385 gallons of water and prevented 906,042 lbs of CO2 from entering the atmosphere.

Access Girlfriend Collective’s affiliate program here

Copper Cow Coffee

Vietnamese-American Debbie Wei Mullin founded Copper Cow Coffee in 2018. The brand achieved over $3M in funding and its single-serve pour-over kits are now stocked in around 3,000 retailers across the U.S., from Bloomingdale’s to Walmart.

Access Copper Cow Coffee’s affiliate program here


America-born businesswoman Emily Weiss founded Glossier in 2014 with the belief that beauty is not built in the boardroom. What started as a small beauty blog is now a company worth over $1B. Glossier has now opened 4 permanent stores in London, Seattle and Los Angeles, with more stores soon to be opening in 2022, including New York.

Access Glossier’s affiliate program here


CEO Noura Sakkijha founded Mejuri as a way for women to celebrate themselves with fine jewellery. Working with suppliers that are certified by the Responsible Jewellery Council, Mejuri prioritizes true sustainability in fine jewellery, making sure that all supplies are focus on the best practices from the origin of their material all the way to the customer.

Access Mejuri’s affiliate program here


Bleed red, think green! Dame is an award-winning sustainable period product brand that substantially reduces plastic waste. Since 2015, DAME has saved over 6 million plastic period products. Determined to change period culture for good, DAME focuses on sustainability, accessibility and acceptability. 

Access DAME’s affiliate program here

Bobbi Brown

Founded by the eponymous Bobbi Brown in 1992, this brand stands for uncompromising quality, individual beauty and celebrating the confidence of women. It has been 30 years since Bobbi Brown started creating skincare and beauty products for women of all ages and ethnicities. At this brand, beauty begins with you. 

Access Bobbi Brown’s affiliate program here


Minted is a widespread community of independent artists and designers in over 100 countries. Mariam Naficy founded Minted in 2007 to bring light to all the hidden creative talent around the world. Having raised more than $190M, Mariam Naficy was named one of the 25 Most Creative People in Business in 2014.

Access Minted’s affiliate program here

Made By Mary

Every piece of jewellery created by Made By Mary is lovingly handcrafted and can be personalised for the individual. Having begun as a journey out of depression, Mary Moody has turned her journey into a passion, connecting with women worldwide and helping to empower them through collaboration and… jewellery! Complement your life with simple but elegant pieces of jewellery. 

Access Made By Mary’s affiliate program here


Founded in 2014 by Ariel Kaye, Parachute is dedicated to comfort, making sure everyone feels at home with their exceptional everyday essentials. Made with Oeko-Tex certification, Parachute products are safely made without any harmful chemicals or synthetics. Also, Parachute has partnered with United Nations’ Nothing But Nets campaign to send life-saving malaria-prevention bed nets to those in need. Parachute is dedicated to quality, comfortability and social responsibility. 

Access Parachute’s affiliate program here


Beautycounter’s mission is to democratize clean beauty and safe skin care, making it accessible to everyone. The brand was founded in Santa Monica in 2013 by American entrepreneur and businesswoman, Gregg Renfrew.

Access Beautycounter’s affiliate program


ToucanBox is a personalized arts and crafts subscription service which delivers creative projects for parents with young children. Virginie Charles-Dear, a mother of young children herself, launched the company in 2012.

Access ToucanBox’s affiliate program


Vanessa Stofenmacher launched direct-to-consumer fine jewellery startup Vrai in Los Angeles in 2014. The brand’s sustainably-grown diamonds have no carbon footprint and involve no mining.

Access Vrai’s affiliate program

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