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Lunar New Year: Top Trends 2024

Posted 4 months ago by Naomi Kono

This year, Lunar New Year falls on February 10, marking the beginning of the 15-day Spring Festival celebrated worldwide with vibrant red decorations and the iconic Dragon emblem. Across the Skimlinks network, we have observed intriguing online shopping behaviors among consumers since the beginning of January. This blog will share with you the top trends of 2024, focusing mainly on Hong Kong, Taiwan and Singapore.

Hong Kong, Taiwan and Singapore Traffic trends

Traffic from articles featuring Lunar New Year began increasing in late January across the Skimlinks Network, reaching its peak on February 3rd, one week before this year’s Lunar New Year. 

The Year-over-Year uplift in clicks from January 21st to February 16th, compared between 2023 and 2024, is +239% in these regions.

2024 Lunar New Year Traffic Trends in Hong Kong, Taiwan and Singapore

Year-over-year improvement of each commercial metric

The Year-over-Year increase in all commercial metrics from January 21st to February 16th, when comparing 2023 to 2024, shows positive growth.

2024 Lunar New Year Commercial metrics uplifts

Top performing categories by region during Lunar New Year

Top performing categories by region during Lunar New YearWhat’s trending in Hong Kong

Historically, Travel Verticals have performed well during Lunar New Year, as people seek reunion dinners and staycation offers to celebrate with family and friends. In addition to those offers, the top-performing offer for this year was tickets to watch fireworks on the second day of the Lunar New Year (February 11). This marks the first time in four years that the fireworks display was held during the Lunar New Year since the pandemic. 

Yahoo Hong Kong has recommended 15 New Year fireworks locations and restaurants in the city where people can see the New Year fireworks while enjoying delicious food, which is the icing on the cake in the Year of the Dragon.

Yahoo HK 2024 New Year's Day Fireworks: Locations & Dining Deals from $150!

Yahoo Hong Kong: 2024 New Year’s Day Fireworks: Locations & Dining Deals from $150!

What’s trending in Taiwan

Athleisure has made a significant impact in Taiwan this year, thanks to the attractive Lunar New Year promotions. Vogue Taiwan has amplified the exposure of commerce content, not only on their official website but also by sharing it on their official LINE accounts. This strategy aims to attract a wider audience with purchase intent, offering a convenient one-click option.

Vogue Taiwan: 2024 New year Specials

Vogue Taiwan: 2024 New Year Specials: Lululemon, Farfetch, and NIKE 20% Off! Spend wisely on new products this year!

Top performing verticals and products for Singapore

Marketplaces have been a popular choice among busy Singaporeans when it comes to shopping for the Lunar New Year celebrations. From dehumidifiers to red packet Ang Bao, a variety of product categories performed well on Lazada and Shopee this year.

Top performing Product in SG Marketplace during Lunar New Year

Upcoming editorial opportunities

The Skimlinks Editorial Calendar empowers you to stay well-prepared for the substantial editorial undertaking throughout the year. 

Calendar for Public Holidays and key shopping events in Hong Kong and Taiwan

Calendar for Public Holidays and key shopping events in Singapore


Harnessing the Dragon: Strategies for Boosting Commerce Content During Lunar New Year

Empowering E-Commerce: Inside the 2024 Yahoo Hong Kong Shopping Festival with Celina Fan

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