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Q4 Confidential
TRENDS
The look everyone wants this Christmas
The internet has chosen an aesthetic for the holiday season, and it looks a lot like a Ralph Lauren catalog. “Ralph Lauren Christmas” has made the leap from TikTok to mainstream obsession, with a few key styles standing out as the keys to achieving cozy, old-money elegance — with or without the name brand.
Tartan
The instantly recognizable plaid pattern — usually in deep reds, greens and blues — is a must for evoking the Ralph Lauren look, and it is showing up across the home decor and winter fashion categories, driving a 40% commission boost in Q4.
Find it at: Petite Plume, Boden UK, Posh Peanut, Anthropologie US & UK, Pottery Barn, Quince, ChappyWrap, and of course, Ralph Lauren
Garland
Gotta have it, right? Commissions on lush green accents and wreaths are up 55% this season as shoppers flesh out their maximalist but classic Christmas decor.
Find it at: Williams-Sonoma, Balsam Hill, Dunelm UK, Crate & Barrel, Marks & Spencer UK
Velvet
A little texture softly says luxury. Velvet accents adorn many items that fit the Ralph Lauren Christmas aesthetic, often with the bow shape to evoke the holiday season.
Find it at: West Elm, Pottery Barn, Marks & Spencer UK
Previous trends
Garage Clothing
This brand thrives with young women seeking affordable, fashionable staples and ranks among the top sellers on wish list and gifting sites in the Skimlinks network, showing 298% year-over-year commission growth since July 1.
27th oct
Uniqlo barrel leg trousers
These unisex Uniqlo UK trousers with a striking silhouette are dominating wish lists as the holiday season rolls into view.
27th oct
RESOURCES
Q4 Content Inspiration
Explore our educational resources to help you prepare and get inspired for your Q4 content. These resources will be updated throughout the quarter, so check back for the latest advice.
How to stay agile and in-control this Q4
Turn trends into revenue: 3 ways to win with Q4 Confidential
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Q4 is the golden quarter of commerce. In this blog post, we break down what each type of publisher should be doing in the build-up to peak and during the peak season itself.
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