Q4 Confidential

Your destination for exclusive trend forecasts, blogs and more to win the peak shopping season. Leveraging Skimlinks' unique insights into buying habits and emerging trends, we provide the data you need to create content that drives sales.

TRENDS

The look everyone wants this Christmas

The internet has chosen an aesthetic for the holiday season, and it looks a lot like a Ralph Lauren catalog. “Ralph Lauren Christmas” has made the leap from TikTok to mainstream obsession, with a few key styles standing out as the keys to achieving cozy, old-money elegance — with or without the name brand.

Tartan

The instantly recognizable plaid pattern — usually in deep reds, greens and blues — is a must for evoking the Ralph Lauren look, and it is showing up across the home decor and winter fashion categories, driving a 40% commission boost in Q4.

Find it at: Petite Plume, Boden UK, Posh Peanut, Anthropologie US & UK, Pottery Barn, Quince, ChappyWrap, and of course, Ralph Lauren

Garland

Gotta have it, right? Commissions on lush green accents and wreaths are up 55% this season as shoppers flesh out their maximalist but classic Christmas decor.

Find it at: Williams-Sonoma, Balsam Hill, Dunelm UK, Crate & Barrel, Marks & Spencer UK

Velvet

A little texture softly says luxury. Velvet accents adorn many items that fit the Ralph Lauren Christmas aesthetic, often with the bow shape to evoke the holiday season.

Find it at: West Elm, Pottery Barn, Marks & Spencer UK

Previous trends

RESOURCES

Q4 Content Inspiration

Explore our educational resources to help you prepare and get inspired for your Q4 content. These resources will be updated throughout the quarter, so check back for the latest advice.

How to stay agile and in-control this Q4

With just a couple of weeks until BFCM, we’re sharing three tools to help you easily optimize your content – without adding to your workload.
 
 

Turn trends into revenue: 3 ways to win with Q4 Confidential

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Q4 2025 Publisher Guide: Ready, set, convert​​​

Q4 is the golden quarter of commerce. In this blog post, we break down what each type of publisher should be doing in the build-up to peak and during the peak season itself.

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