Q4 Confidential
TRENDS
The Hunt for Green October
Many consumers start their holiday shopping in October – and it’s here! Big retailers are taking advantage with sales running opposite Amazon’s event on Oct. 7-8. These are some products to pounce on.
Specialty drink makers
Slushie makers and specialty ice cube machines are exactly the types of kitchen conversation starters primed to deliver results during the October sales period.
Find them at: Walmart, Ninja, Wayfair, Gevi, Sam’s Club
Cardigans
The always appealing cardigan sweater is a particular favorite in 2025, with commissions up 33% year-over-year, thanks in large part to DONNI, a brand winning with “upscale momswear.”
Find them at: DONNI, Lounge, White + Warren, J.Crew, Boden, & Other Stories
Adjustable dumbbells
Smart, space-saving gear for indoor workouts is spurring serious growth, with this category showing a 713% year-over-year sales spike since the start of Q2.
Find them at: Magic, Stairmaster, NordicTrack
RESOURCES
Q4 Content Inspiration
Q4 2025 Publisher Guide: Ready, Set, Convert
Q4 is the golden quarter of commerce. In this blog post, we break down what each type of publisher should be doing in the build-up to peak and during the peak season itself.
Q4 Confidential: How to get your Products Featured by Top Publishers
In this post, we share insider strategies to help e-commerce and retail brands win premium publisher placements during the Cyber Five and Q4 shopping surge.
The Ultimate Guide to Tracking Performance
Knowing what’s working (and what’s not) is key to scaling your affiliate earnings. In this post, we show how Skimlinks’ performance reports can help you track and optimize your Q4 performance.
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