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Get Q4-Ready: Reports to Use on Key Shopping Days

Posted 2 years ago by Alannah Trew

Q4 commerce events are now just around the corner, and we’ve got all the tools to help you maximize your revenue earning potential on key shopping days.

Whether your main event is Black Friday, Singles’ Day or Click Frenzy, Skimlinks can help you make the most of your content and drive more commissions. Dive into our guide to three useful reports designed to help you stay one step ahead on the day.

Trending Products Report

On a fast-moving day like Black Friday, shopping trends emerge quickly. Our Trending Products Report tracks clicks from across our network to show you which products consumers are most interested in that you’ve not written about.

And the best bit? The report updates hourly, so you always have access to the latest insights on evolving trends throughout the day.

Use the report to find products to update evergreen articles, share on social media, or highlight on your homepage.

Drill down by country and merchant category to see which products consumers are engaging with most by region or vertical. Looking for something specific? You can also browse trending products by merchant or keyword.

View the Trending Products Report >>

Real-time Clicks Report

A reactive approach on key shopping days is a must for any Commerce Publisher. Our Real-time Clicks Report helps by showing you which of your links, featured merchants and webpages are driving the most clicks.

By seeing what your readers are most engaged with on the day, you can review that content to make sure it’s optimized and up-to-date. And you can share it wider in newsletters or on social media to get it to an even wider audience.

The Real-time Clicks Report is updated every 15 minutes, so you can keep track of what’s performing well and act quickly to maximize your revenue potential.

View the Real-time Clicks Report >>

Broken Links Report

Out-of-stock products lead to missed revenue opportunities on any day of the year – but especially on key shopping days when stock availability changes rapidly. Make sure the products you feature are in-stock at the merchants you’ve linked to and all your links are active with our Broken Links Report.

The Broken Links Report shows you which links are broken across your site, the number of clicks they’ve generated, and the reason for the broken link. So whether the product is out of stock, the link is redirecting to a 404 page, or the merchant program has become inactive, you can maintain your most popular links and keep driving commissions.

To update an out-of-stock link to an alternative merchant, simply download the Editor Toolbar and search for the product on Google. Your search results will display a blue Skimlinks logo next to merchants with an affiliate program in your region. Then, when you click through to the merchant site, the Editor Toolbar will show you the commission rate you’ll earn.

View the Broken Links Report >>

Based in the US? You can opt for your broken links to update automatically with Dynamic Link Optimization (DLO). With DLO activated, Skimlinks updates out of stock and inactive merchant links to an alternative merchant with an active program who has the product in stock. DLO will also redirect links to 404 pages to either the home page or category page for that merchant, creating a better user experience.

We know that key shopping events are always busy days for Publishers, but keeping a watch on the Trending Products Report, Real-time Clicks Report and Broken Links Report throughout the day is essential for maximizing your content and hard work, and helping make this your most successful holiday season yet.

Other posts in our Get Q4-Ready series:

  1. The tech you need to install: use the JavaScript and Editor Toolbar to make sure you’re monetizing all your channels.
  2. Analyze last year’s performance: review our reports to see what worked well and which products, merchants, articles and more were popular with your readers.
  3. Find new merchants to feature: discover new merchants with our Merchant Search tool to find new brands to inspire your audience.

Get Q4-Ready: Find New Merchants To Feature

How to attract 500k+ traffic to your website this Black Friday

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