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Taboola’s Skimlinks appoints new APAC Director, as business continues to grow

Posted 9 months ago by Angelique Parungao

27 September 2023 — Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced today that its Skimlinks platform has recorded significant growth in Australia, with an expanded team.

Skimlinks, which is owned by Taboola, continues to grow its stable of Australian publishers and has operated across APAC for the past four years. The leading commerce content platform platform has a strong presence in Australia, attracting several leading national news publishers. 

The Skimlinks team has doubled in-market since 2020, opening offices in Sydney, Melbourne and Bangkok, and recording 25% revenue growth across APAC last year.

The recent win, accompanied by sustained growth across the platform, has prompted the business to appoint digital executive Jade McDade as its new APAC Director for Skimlinks.

McDade comes to Taboola after a decade-long career at News Corp Australia, holding several high-profile positions, including Head of E-Commerce and Head of Commercial Development. 

Taboola acquired Skimlinks through its $800 million acquisition of Connexity from Symphony Technology Group in 2021. Connexity had in turn acquired Skimlinks in 2020. 

The acquisition was part of Taboola’s “Recommend Anything” growth strategy, designed to introduce new types of recommendations and enter new segments, while leveraging its significant scale and recommendations platform to deliver even greater value to its 9,000 digital property partners, 13,000 direct advertisers and 600 million daily active users.

About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.

Learn more at and follow @taboola on Twitter.

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